Black Friday is one of the most important campaigns of the year. For that reason, Carrefour have set up an objective to increase consumer interest in Carrefour Black Friday offers, and boost traffic to the physical stores.
Tiendeo and Carrefour designed a drive-to-store strategy to multiply reach of Carrefour online catalogues and increment in-store conversion along their customer journey.
About Case Study
Find out how the combination of reach and geotracking marketing actions helped to reach of its online catalogues standing out from the other market players and increase store visits in 29% .
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