Leroy Merlin, the european leader in the do-it-yourself market, have set up an objective to empower engagement with the audience to increase interest in Leroy Merlin products/services and offers, and boost traffic to the physical stores.
To achieve the goal Leroy Merlin has set up, Tiendeo suggested to launch the campaign focused on multipling reach of Leroy Merlin online catalogues and increasing interactions with the users. This strategy has helped to maintain the interest in Leroy Merlin DIY products and offers with the main objective to increment in-store conversion along their customer journey.
About Case Study
Find out how the combination of reach and geotracking marketing actions helped to reach an uplift of 160% at Leroy Merlin stores and increase reach of its online catalogues standing out from the other market players in DIY category towards Tiendeo digital audience.
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