Leader Price, french discount store chain, faced up with a challenge improve the effectiveness of Leader Price catalogue readings and increment traffic to the physical stores. Taking into account the objective Leader Price has set up, Tiendeo created an omnichannel drive-to-store strategy with the objective to impact a highly qualified audience with relevant content in the different channels where it is located along the Leader Price customer journey.
About Case Study
Discover how Tiendeo drive to store strategy helped Leader Price to reach an uplift of 70% and explore the role of machine learning and geoprofiling technology in getting detailed information about in-store conversion and consumer behaviour.
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